B2B Influencers Are Here—How Marketers Can Leverage Them to Drive Results
Автор: Insightly CRM by Unbounce
Загружено: 2025-03-11
Просмотров: 321
If you think influencers are just for B2C marketing, think again. B2B buyers are still people—and people trust people more than ads. Enter B2B influencers.
In this episode of Closing Time, Robyn Nissim, founder of Social Proof Agency, breaks down why 2025 is the year of the B2B influencer. She shares how to find the right creators, structure partnerships for long-term impact, and measure success beyond vanity metrics. Whether you’re looking to build awareness or drive conversions, this conversation will change the way you think about influencer marketing in B2B.
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Connect with Robyn Nissim:
/ rnissim
Connect with Val Riley:
/ valerie-riley-marketer
00:00 Introduction
00:50 Robyn's career journey
03:06 Overcrowing in influencer space
04:21 Influencers in B2B marketing
06:26 Finding the right influencers
08:57 Short-term vs. long-term
12:19 Avoiding common mistakes
13:10 How to define success
14:48 Working with multiple influencers
#influencermarketing #b2binfluencermarketing #b2bmarketing
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