The Easy Local SEO Trick Competitors Don't Want You to Know

The Easy SEO Trick and Benefit of Google Reviews with Product & Service Keywords + Proven Strategies to Get More Reviews

If you’re looking to improve your local SEO and attract more customers, Google reviews are an essential tool. In this video, we’ll break down how Google reviews can directly impact your business’s search engine rankings, especially when they include relevant product and service keywords. We’ll also share actionable strategies to help you gather more high-quality reviews that mention the specific products or services your business offers, boosting both your credibility and visibility online.

How Google Reviews Improve Local SEO
Google reviews are more than just a trust signal for potential customers—they play a significant role in local SEO. When someone searches for a product or service you offer, Google prioritizes businesses with positive, relevant reviews because they signal trustworthiness and authority.

But what’s even more powerful is when customers include specific product and service keywords in their reviews. Here’s why:

Keyword Relevance: When reviews mention the exact products and services you provide (e.g., “This landscaping company did an amazing job with our backyard patio” or “Best pressure washing service I’ve ever used!”), it reinforces to Google that your business is highly relevant to those search queries.
Improved Map Pack Rankings: Google uses reviews as part of its ranking algorithm for the Local Pack (those top three business listings shown in map results). Businesses with more reviews, especially those that contain relevant keywords, are more likely to rank higher.
Increased Click-Through Rate: Reviews mentioning products and services help convince potential customers to click on your listing. When someone sees detailed, positive feedback about a specific service they’re looking for, they’re more likely to trust your business and take action.
Proven Strategies to Get Reviews with Product & Service Keywords
Now that you know how important reviews are for SEO, let’s dive into strategies that can help you collect more of them—especially reviews that mention the products and services you offer:

Ask for Reviews at the Right Moment
Timing is everything. Ask for a review immediately after a successful transaction or service completion when the customer is happiest. Whether it’s after delivering a product, completing a home service, or finishing a consultation, a prompt request increases the chances of getting a detailed review.

Make It Easy for Customers to Leave Reviews
Provide direct links to your Google Business Profile review page. You can share these links through email follow-ups, SMS, or even on printed receipts. The easier you make it, the more likely customers are to leave a review.

Encourage Specific Feedback
When asking for a review, guide the customer by suggesting they mention the specific product or service they used. For example, say:
“We’d love your feedback! If you could mention the [specific product or service] we provided, it would help others understand what we offer.”
This subtle nudge encourages the use of relevant keywords without being too pushy.

Offer a Friendly Reminder on Social Media
Use your social media platforms to remind customers how much their reviews help your business. You can create a post thanking previous reviewers and encouraging new customers to share their experiences, ideally mentioning the product or service they used.

Respond to Every Review
Responding to reviews—both positive and negative—shows customers you care. It also gives you an opportunity to include additional keywords in your responses. Just be sure to keep responses natural and focused on providing value.

Run a Review Campaign
If you’ve just launched a new product or service, run a short campaign encouraging reviews specifically about it. You can use email marketing or in-store promotions to invite feedback, highlighting how valuable it is for future customers.

Final Thoughts
Getting reviews with product and service keywords can significantly boost your local SEO, helping your business rank higher in local search results and attract more customers. By following these strategies, you’ll be well on your way to collecting reviews that don’t just help your reputation—they help your business grow.

Don’t forget to subscribe for more tips on improving your online presence, local SEO strategies, and getting the most out of your Google Business Profile! If you found this video helpful, hit the like button and drop a comment below. We’d love to hear your thoughts!

#GoogleReviews #LocalSEO #OnlineReputation #GoogleBusinessProfile #SEOForLocalBusinesses #MightyLocal