Ep.10. Mobile User Acquisition and Creatives Tips from Matej Lancaric based on $32M+ spend

01:40 - when to diversify UA channels
03:20 - TikTok CPI vs. Facebook are 4-5 times lower: why's that?
10:48 - MMPs vs. native Facebook reporting
12:17 - Google App Campaigns for Android vs. iOS
15:20 - Creatives: how to produce and test
19:50 - 2023 predictions:

Matej blog and podcast: https://lancaric.me/