Storytelling as a Designer | Vivek Raju | The Vivid Yellow | #4

In this episode, we unpack how storytelling shapes design outcomes, business decisions, and personal brand credibility. The conversation goes beyond UX screens and portfolios, diving into how narratives influence hiring, stakeholder buy-in, product adoption, and even revenue perception.

In this podcast, Almas (founder of ‪@xperiencewave‬ ) Rishik (host of ‪@TheVividYellow‬ ) and Interacts with Vivek Raju (Story consultant @Kathasys)

Socials
Xperience wave: https://www.instagram.com/xperience_wave/
Vivid Yellow: https://www.instagram.com/thevividyellow/

We, at ‪@TheVividYellow‬ will be sharing our experiences and learnings about UX research, Design systems, Product Design and moreeee!!
You can find us in https://vividyellow.in/

00:00 Introduction to Vivek Raju and His Journey
02:06 Transitioning from UX Design to Storytelling
10:04 The Role of a Narrative Consultant
17:51 The Importance of Storytelling in Business
30:11 Storytelling for Designers and Personal Branding
38:57 Influences and Frameworks in Storytelling
45:55 The Importance of Iteration in Storytelling
49:27 Understanding Low Fidelity vs. High Fidelity Storytelling
54:34 The Role of Storytelling in Design and Communication
01:01:00 Navigating B2B vs. B2C Storytelling Challenges
01:07:19 How does Skeayl work
01:13:20 The best books you can refer for storytelling
01:19:14 Empowering Life of Designers Through Storytelling