Messaging Strategies to Encourage Investment in Young People (Webinar Recording)

Read more: https://www.aecf.org/blog/messaging-s...

On Feb. 26, 2025, the Annie E. Casey Foundation hosted this one-hour webinar to offer guid­ance on how to com­pose pos­i­tive, asset-framed messages about young peo­ple. It is ideal for youth advocates, service providers and community leaders who want to encourage investment in the opportunities, guidance and connections to positive adults that local youth-serving organizations provide. Young peo­ple can thrive if adults and com­mu­ni­ties invest in them and their futures. Recent research com­mis­sioned by the Foun­da­tion shows that the pub­lic remains inclined to sup­port youth devel­op­ment, includ­ing many pre­ven­ta­tive inter­ven­tions — such as sports, arts and employ­ment oppor­tu­ni­ties. The webinar features a presentation by Jennifer Hahn, Fenton’s chief client officer.

Links
More about Juvenile Justice: https://www.aecf.org/work/juvenile-ju...
JDAI: https://www.aecf.org/work/juvenile-ju...

0:00 Introduction
2:30 Jennifer Hahn
4:06 Webinar Goals & Agenda
6:27 Research Overview
9:10 Key Findings
24:48 Messaging to the Public
26:46 Messages 101
29:15 VOSA Messaging Framework
30:46 Key Messages
38:12 Narrative Development
43:48 Q&A

Subscribe:    / @annieecaseyfound  
Like Casey on Facebook: https://bit.ly/3za8qz6
Follow on Instagram: https://bit.ly/3RxMBzG
Follow on LinkedIn: https://bit.ly/3RxMHY4

Juvenile justice practice webinars:    • Juvenile Justice Practice Webinars  
All webinars:    • Webinars  
More about webinars: https://www.aecf.org/webinar

Read more: https://www.aecf.org