Group Y Live : Florian Klaass

Join us for an exciting episode of Group Y Live as host Oli Russell-Cowan sits down with Florian Klass, a seasoned marketing brand strategist and former senior executive at Red Bull. With over two decades of experience, Florian shares his journey from a punk rock skateboarder in Munich to a key player in global marketing at one of the world's most iconic brands.

In this episode, Florian discusses:

• His early influences in action sports and music

• The unique culture at Red Bull and the groundbreaking projects he led, including the Red Bull Music Academy

• The challenges he faced during the COVID-19 pandemic and the subsequent media storm that changed his career

• His transition to entrepreneurship and the founding of his consultancy, K&Co

• Insights on leadership, brand strategy, and the importance of building a strong network

Florian's story is one of resilience, creativity, and the pursuit of passion. Whether you're in marketing, action sports, or simply looking for inspiration, this episode is packed with valuable lessons and insights.

Don't forget to like, subscribe, and hit the notification bell for more engaging conversations!

KEY MOMENTS
00:00 - Introduction to Florian Klass
01:25 - Florian's Background and Early Influences
02:17 - Growing Up in Action Sports and Music
05:13 - Transition to Red Bull and Family Life
08:07 - Involvement with Pleasure Snowboard Magazine
10:09 - Balancing Music and Professional Career
12:36 - Starting at Red Bull and Early Experiences
15:41 - The Culture Marketing Team at Red Bull
19:51 - Creative Collaborations and Projects
22:48 - Major Projects and Highlights at Red Bull
25:09 - Managing Large-Scale Events
27:09 - Impact of COVID-19 on Red Bull
30:17 - Facing Public Scrutiny and Job Loss
32:44 - Coping with Media Pressure
37:05 - Transitioning to Consultancy and Coaching
40:31 - Advice for Aspiring Professionals
43:03 - The Importance of Networking
45:54 - Lessons from Action Sports
50:47 - How to Reach Florian Klass

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