S4E5: Building The 3,00,000 Cr Crown Jewel Of Tata Group

Shantanu sits down with Ajoy Chawla, CEO of Titan’s Jewellery Division, for a masterclass in brand building and leadership. Ajoy’s role in transforming Tanishq into a household name and reshaping India’s jewellery market is nothing short of remarkable. In this candid conversation, he shares insights on Titan’s failures and learnings from them, differentiation, quality, and staying ahead of shifting consumer trends.
Tune in for a deep dive into:
The evolution of Titan’s marketing strategy.
India’s diamond legacy and its future.
Building a timeless consumer brand in the country.
Navigating the preferences of today’s young consumers.

A must-watch for anyone interested in innovation, strategy, and luxury retail!
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Navigate your way through this conversation:
00:00 Coming Up
01:20 Titan and Its Market Impact
02:34 Journey of Titan: From Watches to Jewellery
11:51 Innovations in Eyewear and Accessories
23:28 The Evolution of Jewellery: Tanishq's Journey
31:28 Titan's Marketing DNA and Brand Building
38:41 Adapting to Smartwatches and Market Trends
40:49 The Emotional Connection to Watches
42:42 The Importance of Design in Product Development
43:41 Creating Unique Value in Saturated Markets
45:57 Understanding Consumer Behaviour and Market Trends
48:10 The Evolution of the Jewellery Business
49:47 Building Trust in the Jewellery Industry
51:48 Creating Unique Collections and Customer Experiences
56:12 The Role of Trust and Transparency in Jewellery
58:38 Understanding the Four C's of Diamonds
01:02:54 The Historical Significance of Diamonds in India
01:23:09 The Adornment Play: Diamonds and Jewellery
01:25:30 The Lab-Grown Diamond Revolution
01:32:47 Market Dynamics: Natural vs. Lab-Grown Diamonds
01:42:54 The Future of Lab-Grown Diamonds
01:52:50 Titan's Growth Strategy and Consumer Trends