Why EVERY small business owner should be blogging in 2025.

Sign up for our SEO challenge here: https://localcreative.co/seo-challenge

Google's algorithm is a game-changer for small business owners. Social media has been a great way to attract new clients and customers to my business, but in recent years, the algorithm has changed, making it harder to get my content seen online. However, by focusing on long-term blogging and content creation, I've been able to reap the rewards.

The main reason Google's algorithm is so powerful for small businesses is because it's search-based, unlike Instagram's social algorithm. Instagram's algorithm is designed to keep users on the app for as long as possible, whereas Google's algorithm helps users find the most relevant content to their search query and leave the search engine.

Google's algorithm also doesn't have to guess what kind of content I'm interested in because I'm telling it through the keywords I use in my search. This means that when I create valuable content, I know that it's reaching the right audience, who are likely searching for the exact information I'm providing.

I also appreciate how long my content can rank on Google, as opposed to Instagram where the content becomes "dead" after a certain period of time. The most popular post on my blog brought in almost 2000 people last week alone, and I wrote it in the beginning of 2021. This means it's been consistently bringing new people to my site for over two years now.

I encourage others to start blogging and sign up for my blog for Better SEO Challenge to learn how to easily create content that gets picked up by search engines like Google.


// FAVORITE TOOLS
ConvertKit for Email Marketing: https://localcreative.co/convertkit
Circle for Hosting My Online Community: https://localcreative.co/circle
HoneyBook for Client Management (50% Off): https://localcreative.co/honeybook
Showit for Web Design (Get 1 Month Free): https://localcreative.co/showit
Squarespace for Web Design (Code: PARTNER10) https://localcreative.co/squarespace
Podia for Selling Digital Products & Courses: https://localcreative.co/podia
Canva for Graphic Design: https://localcreative.co/canva
Planoly for Scheduling Social Posts: https://localcreative.co/planoly
Loom for Screen Recording: https://localcreative.co/loom

// MY YOUTUBE VIDEO SETUP
All the gear I use to make these videos: https://localcreative.co/shop-video
Descript for Video Editing: https://localcreative.co/edit
Ecamm Live for Recording to My Computer: https://localcreative.co/ecamm

// FOLLOW ALONG
Website: https://localcreative.co/
Instagram:   / localcreative.co  
Facebook Page:   / localcreativeco  
TikTok:   / localcreative  

I may receive a small commission if you sign up for any of these tools/apps using the links here, but I only share because I personally use and highly recommend these products.


Music from Uppbeat (free for Creators!):
https://uppbeat.io/t/walz/name
License code: 7GUDLDHRJYC6QT2C