Step-by-Step: How to Run a Intro Sales Calls That Convert

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99% of Founders Are Butchering Their First Sales Call

In this episode, Shuo Chen, an experienced investor, entrepreneur, and Stanford/Berkeley instructor, shares tactical strategies to help founders run intro sales calls that build trust, uncover real needs, and move deals forward. She dives into frameworks for qualifying fit by asking about goals, challenges, and plans—then layering in relevant customer stories to amplify credibility and address objections. She also explains how to shape value using the buyer’s own language, when to map out the close versus when to keep things exploratory, and how to lock in clear next steps every time.

If you want to keep your first sales call focused and productive, these practical tactics will help you.

Chapters:
00:00 Introduction And Speaker Background
00:53 Lead The Conversation With A Human Touch
02:22 Qualify Fit, Amplify Credibility, Quantify Value
05:45 Map The Close
09:30 Conclusion and Next Steps