Marshall Van Alstyne | Leveraging a Platform Business Model to Compete in the New Economy

Seven of the top ten most valuable firms in the world are platform companies. Think Apple, Facebook, Google, Amazon. Yet only ten years ago that was not the case, which gives you an idea of how fast things are changing, says Marshall Van Alstyne, co-author of the international bestseller, “Platform Revolution” and a leading authority on two-sided markets. Here, he explains why industries that dominated the economy just ten years ago – like energy and banking – were quickly eclipsed by organizations that leveraged a platform business model and why every organization can and must adopt this model in order to compete. Emphasizing that digital transformation is not enough, Alstyne explains the three distinct features of a platform model and why they must all be employed to create the “inverted business model” that allows companies to significantly scale business through third parties users. “Create value before you take value,” he adds. “If you do this people will bring you value. They will invest alongside you and you create larger external ecosystems.”

For more information on Marshall Van Alstyne, visit: https://sternstrategy.com/speakers/ma...

Marshall Van Alstyne is available to advise your organization via virtual and in-person consulting meetings, interactive workshops and customized keynotes through the exclusive representation of Stern Speakers, a division of Stern Strategy Group®.

To stay updated on emerging trends in every sector, sign up for our newsletter at https://sternstrategy.com/news/