The Pokemon Prophecy: How Phygital Content Will Eat the Creator Economy

In this episode, Sohejl sits down with Hrish, Co-Founder of Super World, to discuss his journey from observing Pokemon Go's revolutionary success in reaching $1 billion in revenue within seven months to recognizing the untapped potential of location-based digital experiences beyond gaming. His vision led him to create Super World, a platform that divides Earth into 64 billion blocks, enabling creators to attach "phygital" content to specific real-world locations. Hrish challenges the conventional separation between virtual and augmented reality, arguing instead that these technologies exist on a spectrum that should be seamlessly integrated with real-world locations to unlock monetization opportunities for businesses, travel experiences, nonprofits, and sports teams.

Hrish argues that creators currently face an artificial division between digital platforms like YouTube and Instagram and physical service platforms like Airbnb, forcing them to split their efforts across multiple ecosystems. Current creator platforms work fine for purely digital content, but they fail to capture the value of location-specific services where proximity matters. Super World's approach treats each creator's map as a channel while contributing to a shared global infrastructure, enabling discovery through both individual creator worlds and the broader public map.

The platform is already positioning itself to bridge this gap through its integration of Web3 components and AI technology, supporting various forms of digital interaction including visual, audio, and data-based content tied to physical locations. Super World has launched its token (SPW) and is currently in presale phase as they prepare for broader market launch. Hrish positions this as the missing piece that could finally bring location-aware digital content creation to mainstream adoption, providing creators with a unified platform that combines the engagement benefits of digital content with the practical advantages of local proximity.


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Guest Links / Additional Material:
Hrish Lotlikar Twitter: https://x.com/hrishlotlikar
SuperWorld Twitter: https://x.com/superworldapp
SuperWorld website: https://www.superworldapp.com/
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Timestamps:
01:24 – Metaverse hype to AI hardware
02:22 – Tokenizing real-world human interactions
04:19 – VR/AR as unified spectrum
05:50 – Pokemon Go's billion dollar blueprint
06:58 – Pokemon Go's $4B exit
08:15 – Beyond visual AR experiences
11:30 – Web3 meets location-based content
14:45 – Audio and data interactions
17:20 – Real-world monetization strategy
19:40 – Super World's differentiation approach
22:10 – Physical-digital content categories
25:08 – Earth divided into 64B blocks
48:08 – YouTube-style world mapping system
50:25 – Creator platform limitations today
52:57 – Building unified phygital marketplace
53:52 – SPW token and getting started

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