All-In-Person Podcast - Tim Groot - Grip - Episode 19

Elad Rosanski (Founder & CEO of Xtag) sits down with Tim Groot, Founder & CEO of Grip, for a real talk on where event tech is going and what actually works onsite.

Grip is one of the leading platforms for AI matchmaking, meetings, and measurable engagement. And when it comes to onsite badge printing and check-in, Xtag is Grip’s onsite badge printing partner for their clients, fully integrated with Grip so the attendee experience stays connected from digital to onsite.

If you care about meetings that actually happen, engagement you can measure, and onsite that doesn’t break on event day, you’ll enjoy this one.

What we cover:
• How Grip evolved from matchmaking into a full event experience platform
• Why “modular” event tech is winning vs forcing a full suite
• What enterprise buyers really care about (and what they don’t)
• Grip Smart Badges: what they do, why they matter, and the real economics
• The future of badges, tracking, and onsite experience

Chapters:
00:03:50 Intro + Tim Groot joins
00:05:10 Tim’s story + Grip today
00:05:32 Grip onsite experience with Xtag (fully integrated)
00:07:09 Modular products and why it matters
00:10:39 Acquisitions and product expansion
00:13:10 Smart Badges explained
00:15:44 Will Smart Badges get cheaper
00:18:06 What buyers are saying
00:21:27 60-second challenge
00:25:38 Wrap up

About Xtag:
Xtag powers onsite badge printing, check-in, lead retrieval, and session tracking globally, including fully integrated deployments with leading event platforms (like Grip).

#eventtech #events #Grip #Xtag #badgeprinting #checkin #networking #AI