ADSPENDS = SALES ? PART 2 - ATTRIBUTION MODEL
Автор: MATHEMEDIA
Загружено: 2025-11-17
Просмотров: 10285
This episode dives into how brands can truly understand channel outcomes and build marketing attribution that works in the real world.
It covers the essentials—from getting all your data in one place, choosing the right inputs, and building reliable models, to testing, learning, and optimizing across media, distribution, pricing, and creative. The conversation also explores why attention, storytelling, experimentation, and continuous learning play a crucial role in improving marketing effectiveness.
A practical, easy-to-understand guide for anyone looking to connect marketing actions with business results.
CAHPTERS
00:00 Introduction to Attribution Models
01:44 Building Effective Attribution Models
05:44 Data Management and Segmentation
06:32 Short-term vs Long-term Strategies
12:09 The Role of Creativity in Attribution
15:20 Testing and Experimentation in Marketing
18:07 Insights from Real-World Applications
20:54 Challenges in Attribution and Measurement
24:02 Future of Attribution Models
28:35 Conclusion and Key Takeaways
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