Means to build a customer-centric culture in B2B organizationsB2B Marketing Futures
Автор: Adzact
Загружено: 2025-08-25
Просмотров: 7
In this episode of B2B Marketing Futures, the discussion revolves around building a customer-centric culture within B2B organizations. The guests share their insights on how to champion customer-first thinking, operationalize it across global teams, and ensure that customer insights are effectively shared and acted upon. They emphasize the importance of empathy, leadership, and structured processes in fostering a customer-centric mindset, while also providing practical advice for organizations at various stages of their customer-centric journey.
Chapters
00:00
Introduction to Customer-Centric Culture
05:22
Sharing Customer Insights Across Organizations
11:13
Building Empathy for Customers
15:12
Balancing Leadership and Customer Feedback
25:14
Operationalizing Customer Centricity
29:17
Final Thoughts and Advice
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