B2B Case Study: Bane-Welker Equipment | NETFORMIC USA | ERP integration with PIM, CRM and Sales

Bane-Welker Equipment is a Midwest farm equipment and parts distributor with 12 sales and service locations and they wanted to modernize their eCommerce website.

With three product lines on two separate ecommerce websites, they wanted to consolidate and streamline the ordering process for their customers. A secondary benefit of integration is they could eliminate internal data silos to optimize sales and service delivery.

They had three main issues:
1) integrating their systems so that communications were flowing between departments to deliver seamless experience to their customer,
2) giving their sales teams key timely information to close sales and
3) doing it in such a way, that it was easy for anyone in the field to access.

“Detailed! Thought of things we didn’t even know we needed and delivered on time!”
CIO, Bane-Welker

About Netformic USA
RADICAL.
DIGITAL.

GROWTH.
We design, build, and scale next-level digital commerce. With 20+ years of experience, a global footprint (EMEA & USA), and expertise in BigCommerce, Shopify, Shopware, Magento and Pimcore and more, we create platforms that drive real business impact.



From startups to enterprises, brands trust us to accelerate growth, optimize customer journeys, and maximize digital value. We don’t follow trends—we set them.

🚀 Customer-focused.
💡 Tech-driven.
🤝 Built for scale.


Shape e-commerce with us. Go radical. Go NETFORMIC.
www.netformic.com/us
Office: 713-364-2940