How Women Are Shaping the Next Era of Tourism? | Ngoc Khanh Linh Bui | TEDxSaigon Studio

"We Can" Spirit in Tourism is what Bùi Ngọc Khánh Linh is inspired to make an impact.

How can a new generation of women redefine leadership in the tourism industry?
For Bùi Ngọc Khánh Linh, the answer isn't found in following the path, but in carving a new one.

To Linh, tourism is far more than travel; it is a profound journey of connection where
landscapes, people, and national identity converge through an authentic, emotionally rich lens. Yet, her pursuit was met with deep-seated stereotypes. Faced with voices claiming the industry was "too demanding" or "unsuitable" for women, Linh refused to accept these invisible boundaries. Instead, she chose resilience, proving her capability through daily dedication.

This journey of defiance led her to become the First Runner-up of the 2025 Cultural Tourism Ambassador Contest. More than just a title, it was a powerful statement: women can lead, innovate, and create a tangible difference. Today, she lives by a simple, unwavering belief: "We can."

At TEDxSaigonStudio 2025-2026, Bùi Ngọc Khánh Linh shares her story of transforming prejudice into progress. She aspires to be the bridge that connects Vietnam’s natural beauty and daily life to the world—told through a perspective that is sincere, delicate, and deeply proud.


At TEDxSaigonStudio 2025-2026, Hải Yến shares the mindset that shattered her personal boundaries.
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Special Thanks to our Partners:

Sponsoring Partner: Tam Chuc - National Scenic Landscape and Tourism Complex.

Community Partners: Vườn Ươm Tài Năng Văn Hóa Du Lịch, Trang An Landscape Complex, Bai Dinh Pagoda.

Production Partner: VIENTITY Co.
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#TEDx #TEDxSaigon #TEDxĐaKao #TEDxSaigonStudio #TEDx_Official #ideasworthspreading #TEDxStudio #WomenInLeadership #WomenAmbassador #genderequity How can women lead and bring a fresh wind to the tourism industry?
To Linh, tourism is not just about movement from one place to another, but a journey of connection, where landscapes, people, and national identity are told through vivid, authentic, and emotionally rich perspectives.
However, the road to pursuing this passion has never been easy. In an environment where there are still many stereotypes about the role of women in the tourism industry, Linh has faced doubt, discouragement, and voices telling her to stop because it was “too demanding” or “not suitable”. Instead of accepting these limits, she chose to move forward, training herself every day and proving her capabilities through resilience.
That journey led Khánh Linh to become the First Runner-up of the “Tourism Culture Ambassador 2025”, not just as a title, but as a powerful statement that women can lead and create real difference.

Since then, Linh has lived by a simple yet powerful belief: “We can”. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx