Love is the answer! | Alban Bala | TEDxTBU

True innovation is a natural, moral, and universal force—beyond business or mission—that reshapes identity, empowers communities, and drives human progress through creativity, values, and ethical purpose. Alban Bala is a Strategic Corporate Communications and PR Expert with nearly 30 years of international experience. A former affiliate partner of FTI Consulting Inc. and Burson-Marsteller alumnus, he has advised leading corporations and financial institutions in energy, ICT, aviation, finance, FMCG, and public affairs. His work has supported global names such as Shell, BP, Bosch, Austrian Airlines, Lufthansa, and the Islamic Development Bank, while also ensuring client coverage in outlets like the Financial Times and The New York Times. Beyond consulting, he has taught PR and Media at Tirana State University and New York University in Tirana, and is the author of 10 books in poetry and prose. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx