Fathom Analytics vs Google Analytics – Why I Switched for Privacy

Looking for a Google Analytics alternative that’s simple to set up, easy to understand, and privacy-friendly? Fathom Analytics offers clean, user-friendly reporting without cookies or complex setups. In this comparison, you’ll see why I switched from Google Analytics to Fathom, how fast it works, and why it’s better for privacy. If you want stress-free website stats, check out the free trial link below and see if Fathom fits your workflow. Let me know in the comments which tool you use!

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00:00 Introduction
01:40 What is Fathom Analytics
02:20 What's Wrong with Google Analytics
04:05 Head-to-Head Comparison
08:29 Why I Chose Fathom Analytics
09:35 The Dashboard Demo
13:49 Fathom Analytics Pros and Cons
14:32 Google Analytics Pros and Cons
16:16 Try Fathom for Free

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