A Day In The Life Of A Founder - Back To Japan EP 58

Visiting The Most Beautiful Part Of Japan Traveling To Kagoshima, Learning More About The Tea Industry, and Practicing My Japanese EP 58

Hi Friends,

Today’s vlog is a little different. Yes, we’re traveling—but this time, I’m taking you behind the scenes to share more about what we’re building in Japan, and why our connection to farming is at the heart of it all.

To truly understand our product, we believe in going to the source. Visiting tea farms, spending time with producers, and immersing ourselves in the day-to-day of the industry has become a vital part of how we grow—and how we innovate.

These moments with Japan’s farmers have expanded our vision. The level of care, mastery, and history behind every harvest has inspired us to think differently and approach matcha with even deeper respect. We have a long way to go, but we’re excited to be on this journey—and grateful for every step of it.

Hope you enjoy today’s visit to Kagoshima, one of the most beautiful and meaningful places in Japan.

Max