HEYTEA: A Wanghong Brand in China

Hey Tea is a Chinese tea drink chain founded in 2012 and headquartered in Shenzhen. The brand is famous for its modern interior design, photogenic packaging and innovative drinks.

Hey Tea is commonly regarded as a "Wanghong" brand in China because its popularity on social media. Its signature items are various cheese tea and fruit tea. Millennials are its main customer demographic.

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