HELIKA: Powering Up Web3 Games with Data Insights!

In our latest episode of Web3 Unpacked, Rich Pasqua of @mvmtmedia speaks with Max Kaufmani (Head of Growth) of @HelikaAnalytics, an industry-leading data analytics, marketing, and game management platform focusing on driving profitable UA growth, deriving impactful insights and optimizing game experiences.

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"We empower game studios and other organizations to have full visibility, and understanding of their user and their player base across all data points, on chain actions, social engagement actions, in game and off other off chain data sets."
Max Kaufman

ABOUT HELIKA
Our goal is to empower game studios with the solutions needed to build the most fun and successful games in the world.

Regardless of technical or analytical expertise, with Helika, studios can double down on what’s working, cut what isn’t, and spend more time building the best games with Helika.

Helika is backed by Top VC firms, including Diagram Ventures, Sfermion, Sparkle Ventures, Big Brain Holdings, Fenbushi Capital, Builder Capital, and angel investor Marc Alloul.

Website: https://www.helika.io
X: @HelikaGaming
X: @bigdog_max
LI:   / helika  

AUDIO PODCAST
https://web3unpacked.transistor.fm/ep...

00:00 Max Kaufman's Journey in Web3 Data Analytics
05:50 The Role of Helika in Web3 Gaming
12:02 Understanding Data Challenges in Game Studios
18:01 Partnerships and Collaborations in the Web3 Space
24:05 Integrating Web2 Strategies into Web3 Gaming
30:11 Building Effective Data Infrastructure for Games
33:41 Navigating Early-Stage Game Development and Investment
36:17 The Power of Community in Gaming
40:15 Leveraging AI for Enhanced Gaming Experiences
45:17 Blockchain's Impact on the Future of Gaming
49:25 Balancing Decentralization and User Experience
51:48 Mini Games as a Gateway to Web3 Adoption
55:53 Monetizing Web3 Gaming through Engagement
58:42 Future Trends in Web3 and Gaming

LEARN MORE ABOUT MVMT/Web3 Unpacked
https://linktr.ee/mvmt.media
https://mvmt.media

‪@HelikaGaming‬
#Web3 #data #analytics #dataanalytics #gaming #NFT #Helicka, #userengagement #blockchain #gamestudios #marketingstrategy #datamarketing #web3gaming #ai #community #investment #userexperience #monetization #gamedevelopment #gaming #onchainanalytics #onchain #richpasqua #richardpasqua #maxkaufman