From Red Carpet to Cart: Crafting Digital Experiences that Convert

This episode is brought to you by Commerce (https://www.commerce.com/retailremix) .



For Patrick Ta Beauty, the key to growth isn’t just great marketing — it’s an experience that educates, inspires and converts.


In this episode of Retail Remix, host Nicole Silberstein chats with Heidi Lim, VP of Ecommerce at Patrick Ta Beauty (https://patrickta.com/) . With experience leading digital growth at brands like ThirdLove, Estée Lauder and Fashion Nova, Heidi shares how she’s now helping Patrick Ta Beauty stand out in the crowded, trend-driven beauty market. From breaking through the noise on TikTok to building smarter marketing flows, she reveals what it really takes to scale a prestige beauty brand today.






Together, they discuss:

• How the brand turns product education into a powerful driver of conversion and trust;
• Why a diversified channel mix — DTC, Sephora, TikTok Shop — is key to building both reach and resilience;
• What makes creator partnerships work — and how to keep them aligned with your brand story;
• How the team achieved 8X year-over-year growth during BFCM by doubling down on retention;
• PLUS the beauty trend you’ll be hearing about all summer. 

RELATED LINKS

• Explore Patrick Ta Beauty’s (https://patrickta.com/) latest products and digital experiences
• Read more about ecommerce innovation at Retail TouchPoints (https://www.retailtouchpoints.com/)
• Check out past episodes of Retail Remix (https://www.retailtouchpoints.com/pod...)



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