How Tallow Soap Brand Scaled from $50K to $200K/mo in 3 Months with Facebook Ads

How Health Y Sol, an organic handmade skincare brand, scaled from $50K to $200K a Month in Just 3 Months with Facebook Ads.

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In this interview, Matthew talks about how he and his wife grew their natural, tallow-based soap company from a small kitchen operation to a 2,000 sq ft warehouse with eight employees. They scaled their revenue from $50K to $200K in just four months by using Meta ads and improving their marketing

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Chapters:
0:00 - Introduction and Recent Success
0:09 - Matthew's Background and Business Overview
0:33 - Starting Healthy Soul Soap
0:54 - Business Growth and Challenges
1:05 - Getting Started in E-Commerce
1:56 - Initial Advertising Efforts and Results
2:23 - Working with Previous Ads Agency
2:49 - Transition to In-House Marketing
3:15 - Discovering Mason and Meta Ads Program
3:31 - Record-Breaking Sales Growth
4:41 - Scaling Challenges and Solutions
5:08 - Favorite Aspects of Meta Ads Skill Program
6:04 - Ad Account Infrastructure and Future Plans
6:30 - Vision for the Next 6-12 Months
7:08 - Expanding into Retail and New Opportunities
8:06 - Advice for Prospective Program Members
9:05 - Balancing Business Responsibilities and Ad Management
9:34 - Conclusion

#facebookads #metaads #metaadvertising #fbads #facebookmarketing