How I Built A $2M/Year Clothing Brand

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In this video, we met up with entrepreneur Fisayo Longe, who used an £8,000 loan to build a clothing brand now generating over £2M a year. She shows us how she started the brand, how to create a viral brand/product with millions of views, and the exact marketing strategies and tools she used to scale her brand from zero to multi-million pounds in sales.


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0:00 - Intro
0:56 - Breakdown of the Business
1:26 - Why She Started The Brand
2:09 - Quitting Her Job To Start The Brand
3:20 - Startup Costs for a Clothing Brand
5:10 - When Should You Invest in an Office
5:41 - Making Zero Sales On Launch
6:33 - Creating A Viral Product
10:11 - Revenue and Profit Numbers
10:30 - Expanding to United States
11:17 - Overhead Costs Of Running A Clothing Brand
11:39 - Hiring Employees
12:19 - Making £200,000 from One Product
12:37 - Marketing Tools & Strategies
14:58 - Marketing Campaigns
15:50 - Biggest Challenges and Mistakes as an Entrepreneur
17:30 - 4 Steps To Start A Clothing Brand in 2025
18:08 - Plans to Expand the Business
19:04 - Getting your Brand into Retailers
19:53 - Advice for anyone who wants to Start a Clothing Brand

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#entrepreneur #business #clothingbrand #clothing