The Formula for Peak Season Success (ft. Lori Boyer)

In this episode of LeaderShipping, Jeremy Lee is joined by Lori Boyer, Head of Content Marketing at EasyPost and host of the Unboxing Logistics podcast. With years of experience watching shippers navigate holiday crunch time, Lori shares what separates top peak season performers from the rest, and how brands can prep smarter (not just harder).

Covering everything from refining your carrier mix and delivery network to dialing in your forecasting, this episode is your playbook for peak season success.

Main Topics:
What Makes the 2025 Peak Season Different
Carrier Diversification and Network Agility
How to Evaluate and Optimize Your Delivery Network
Smarter Forecasting for Fewer Surprises
Creating a Standout Customer Experience During Peak Season
Lori’s Top Advice for Shippers Going Into Q4

Other Resources
🎧 More episodes: https://sifted.com/podcast/
🔗 Lori on LinkedIn:   / loriboyer1  
🔗 Jeremy on LinkedIn:   / jeremy-lee-91429252  
🌐 Sifted: https://sifted.com/
🌐 EasyPost: https://www.easypost.com/
📬 Sifted’s “Unboxed” newsletter: https://sifted.com/subscribe/