Red Angus Association | Sustainable Beef | The American Rancher 9-15-25

Today, we're diving into a game-changing story from the heart of cattle country. Post-COVID disruptions exposed cracks in the beef supply chain, leaving producers searching for stability and fair rewards. Enter Sustainable Beef LLC, a producer-driven packing plant in North Platte, Nebraska, born from rancher ingenuity. Partnering with retail giant Walmart, it's creating opportunities that prioritize sustainability for everyone—from the ranch to the retail case.

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