How eCommerce Conversion Rate Optimization (CRO) Impacts Retention| Will Laurenson | TYCA 06

A lot of talk is around "tech-enabled retention" tools (like email & SMS) as being the primary driver of getting people to come back and buy again... but good CRO is vastly underrated.

Will Laurenson, a Conversion Rate Optimization Consultant shares his “Big 3” framework for how to get customers to come back and buy again.

Hint: it doesn’t require fancy tools or apps… but instead returns to the fundamentals of consumer psychology.

This is a must-listen for anyone looking to improve their eCommerce website experience.

If you’re looking to turn transactional email and SMS into a retention powerhouse for your eCommerce store, then you need Wonderment. Improve your customer retention and happiness metrics with proactive order updates and native order tracking pages. Trusted by 400+ leading Shopify brands. Check out www.wonderment.com today.


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Learn more about Will and Conversion Advocates - https://conversionadvocates.com/