CreativityFlow with Terry Snyder, VP Creative at Blenders Eyewear

At Creativity Flow speaker series, we welcome Terry Snyder, the Vice President of Creative at Blenders Eyewear. With over 20 years of experience in the action sports and lifestyle space, Terry has played a pivotal role in shaping the visual storytelling of iconic brands like Nixon, DC Shoes, and Etnies.

In this episode, we dive deep into Terry's creative journey, exploring the sparks that ignited his passion for design and marketing. Discover how he transitioned from architecture to the world of action sports, and how his early experiences influenced his approach to branding and storytelling.

Terry shares insights on the importance of authenticity in brand building, the evolution of athlete-driven content, and the creative strategies that have helped Blenders disrupt the eyewear industry. We also discuss the impact of technology, including AI and 3D animation, on modern marketing and storytelling.

Whether you're a budding creative or a seasoned professional, this episode is packed with valuable lessons on persistence, networking, and the power of human connection in the world of branding. Don't miss this opportunity to learn from one of the industry's leading creative minds!

Topics Covered:

Terry's early passion for advertising and design

The journey from architecture to action sports branding

The role of authenticity in brand storytelling

Creative strategies for athlete-driven campaigns

The impact of technology on marketing and storytelling

KEY MOMENTS
01:16 - Early Passion for Design
04:45 - Navigating Career Paths
07:43 - Formative Projects at DC Shoes
09:09 - Mentorship and Growth
10:02 - Inspiration from Athletes
11:51 - Humanizing Athletes
13:38 - Authenticity in Branding
15:36 - Disruption in the Industry
17:15 - Creative Strategies at Blenders
19:00 - Leadership in a Changing Landscape
21:04 - Embracing Technology
23:17 - Collaboration with Red Bull
25:02 - Creating Compelling Athlete-Driven Campaigns
27:45 - Building Relationships with Athletes
29:03 - Standout Collaborations
32:12 - Future of Brand Storytelling
33:51 - Advice for Aspiring Creatives
36:03 - Persistence and Leave-Behinds
37:49 - Closing Remarks