Decline That "Copy Brainstorm" Invitation - Here's how pro copywriters nail messages

Brainstorming with your team or with ChatGPT -- both are time wasters. Your best converting messages are NOT sitting in your head. And AI doesn't know what they are, either. (Until you feed it this training.)

This one lesson tells you exactly where stellar messages come from.

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This channel exists to show people of all skill levels how to find their message, transform it into customer-facing copy and optimize the helsinki outta its performance. You'll find that what we teach is based in proven, repeatable practices and is not for people who want to make a quick buck "as a writer." Copywriting is the beating heart of the world's most effective marketing - so abandon all expectations of rushing it. Take it seriously. We'll show you how.