Growing your business – Marketing that works for builders

Are you a builder looking to attract more of the right clients and grow your business? In this episode of the Build Up podcast, hosts Aidan Cropper (Director, IPSUM UK Ltd) and David Gutierrez,(Director, Nest Building Group Ltd) share how marketing has helped them scale their own building company – and how it can do the same for you.

From getting your brand foundations right to managing social media without it taking over your life, this episode is packed with practical tips for small and medium-sized construction businesses ready to step up. Whether you're just starting out or refining your client base, learn how to:

• Build a brand that reflects your business and values
• Understand who your ideal clients are—and how to reach them
• Use visual branding, even without a website, to professionalise your business
• Create a marketing plan that fits your time and resources
• Raise your profile with strategies like reviews, awards, and trade memberships

🎧 Plus, Aidan and David share personal stories and what’s worked (or not) in their marketing journeys.

🛠 Challenge for listeners: Take just 20 minutes to map out your brand, clients, and goals - because the clearer your direction, the better your marketing can work for you.

📩 Got feedback or want to share your takeaways? Email us at [email protected].
📍 Visit fmb.org.uk/brand to download our guide and for more resources to help you build your business brand.
🔔 Like what you hear? Hit follow, tap the bell icon, and subscribe for more no-nonsense business advice tailored to UK builders.

Anchor: Amy Voce
Hosts: David Guttierez & Aidan Cropper