AI in pharma marketing: simplify MLR
Автор: Anthill
Загружено: 2024-03-18
Просмотров: 312
In this excerpt from an interview by Paul Simms, Anthill CTO Tor Kristensen explains that applying AI in pharma marketing provides the opportunity to speed MLR if the system is designed correctly.
For example, applying AI in pharma marketing provides the opportunity to automatically flag content when it moves from one regulatory domain to another, i.e. Argentinian content repurposed for the Danish market. Because the AI understands the different regulatory requirements of each market, it can make it clear where changes need to be made.
When implemented intelligently, AI in pharma marketing offers huge potential for reducing friction in MLR processes and making it clearer and easier for everyone.
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https://www.anthillagency.com/healthc...
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