How Small Businesses Win on Reddit in 2025

Reddit's EVP of Business Marketing and Growth, Jim Squires, discusses strategies for small businesses and agencies to harness the platform's powerful community-driven marketing potential. Speaking on the intersection of targeted advertising and organic engagement, he reveals how brands can authentically connect with niche audiences on Reddit's unique platform. From smart ad campaigns to interest-based targeting, this insider perspective offers marketers a game-changing approach to social media marketing that goes beyond traditional promotional tactics.

Chapters:
00:00 Introduction
00:36 Introducing Jim Squires
01:27 How Does Reddit Differ From Other Platforms?
04:48 Impact of Search on Reddit
06:22 Best Practices for Businesses on Reddit
08:45 How Does Advertising Fit in on Reddit
10:26 Getting Organic Reach on Reddit
12:39 Small Business Mistakes on Reddit
15:21 How to Measure Success on Reddit
18:08 Meeting People Where They Are


💻 Check out Jim Squires' Website -   / pro  
➡️ Follow Jim Squires' LinkedIn - h  / jimcsquires  

➡️ CONNECT with me on your fav platforms:
🗣️ LinkedIn:   / ducttapemarketing  
📧 Join my mailing list: https://dtm.world/ytnews
🥰 GET MY BEST ADVICE for Business Owners or Marketers: https://dtm.world/growth
🎙️ Follow the DTM podcast: https://ducttapemarketing.com/about/d...

👍Give this episode a thumbs up if you like it!

#smallbusiness #digitalmarketing #reddit