Christmas Drinks Sales: A Boost for Pubs and Bars

As Christmas approaches, the drinks industry is seeing a marginal growth in sales. CGA's latest report reveals a positive trend in the first half of November, with an average of 2.3% and 0.5% growth in sales compared to the same period in 2024.
The rise in sales is attributed to various factors, including Bonfire Night celebrations, football fixtures, and the start of Christmas markets. However, the arrival of Storm Claudia impacted sales in some regions, especially on November 14th, with an 8.2% drop year-on-year.
Live sports events have been a significant driver for alcoholic drinks, with beer and cider sales showing impressive growth. Soft drinks also experienced a positive fortnight. On the other hand, spirits and wine sales saw a slight decline.
Rachel Weller from NIQ's commercial team shares her insights, expressing optimism about consumers' increased visits to pubs and bars during the festive season. She highlights the impact of weather conditions on trading and the importance of bright days to encourage people to venture out.
Discover more about the analysis of sales at managed licensed premises and the insights provided by NIQ's research services.