Advertising, Marketing, and Public Relations: On the Rise -

Panel Features: Anna Bishop (Google Marketing), Larisa Mats (Kraft Foods Research), Janet Isabelli (Vice President Midwest Wagstaff Worldwide), Alma Klein (Creative Director, Arc Worldwide), Gabrielle Sopocy (Copywriter Leo Burnett), Terin Izil (Copywriter DraftFCB).

Who came up with those Apple commercials with the dancing silhouettes? How did the Coca-Cola polar bears campaign go from conception to completion? Get an insider's look at the Mad Men of advertising who come up with your favorite ads and market your favorite products. Hear from employees at major players in the traditional advertising industry and product managers who lead marketing and research for major brands. This year's "On the Rise" is designed to help you explore a career in advertising, marketing and public relations and uncover the paths you can take after graduation. Panelists will be discussing the industry, current work and future trends they see becoming popular. There will also be time set aside to answer your questions about advertising, marketing and public relations.

This panel was filmed as part of Taking the Next Step 2011. For more information visit: https://takingthenextstep.uchicago.edu/

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