Agritourism Marketing: Three remarkable case studies in New Zealand
Автор: Global Agritourism Network
Загружено: 2024-04-23
Просмотров: 506
Moderator:
Marijke Dunselman, Founder of Agritourism New Zealand (www.agritourism.nz) & the Agritourism Academy.
Panelists:
Shaun Monk – Island Hills Station Walk – www.islandhillsstation.com
Amber Tyrell – Valley Views Glamping – www.valleyviews.co.nz
Rachel Bartrum – Lynton Downs Farmstay – www.lyntondowns.co.nz
What are the most successful strategies for marketing agritourism operations? Join Marijke Dunselman, Founder of Agritourism New Zealand, and three farmers to hear their tips, tricks, and lessons learned. Marijke will start off the webinar with an overview of agritourism marketing. Amber Tyrell from Valley Views Glamping will share how their agritourism glamping business has grown through social media marketing. Shaun Monk from Island Hills Station will talk about how his business grew after the borders closed due to Covid and had to focus on the domestic market with the support of media, especially TV and newspaper for their 3-day walk on a high-country station. Rachel Bartrum from Lynton Downs Farmstay, a historic homestead that has been restored after a severe earthquake, hosts mainly international visitors through travel agents. We’ll explore how these three different approaches to marketing have relevance for agritourism operations of all sizes in all different parts of the world.
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