Product Demo: The Smart Fryer

As part of Breville's product introduction strategy, Tippingpoint Labs shoots "Tips and Tricks" videos to showcase features and benefits of specific products. The videos are geared toward recent purchasers of the product as well as those prospects who are debating between a few different product choices.
Using Breville spokesperson, Adèle Schober, we use food recipes to help keep the videos interesting and move the demonstration narrative along. Tippingpoint Labs manages all aspects of this Canon C300 and Canon 5D 2-shoot, from pre-production all the way through Final Cut post-production and distribution on Breville's social media and eTail platforms.