Why Walmart Failed in Europe

The US supermarket chain Walmart is the most successful company in the world. But it also has a problem: its concept works particularly well in the United States of America, where it was invented - in Europe, however, a planned expansion failed miserably around 20 years ago. Why? Let's find out.

A film by Matthias Schwarzer

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Sources for the video:

Why Walmart failed in Germany (Spiegel, German language):
https://www.spiegel.de/wirtschaft/wal...

Walmart's failure - a chronology (Spiegel, German language):
https://www.spiegel.de/wirtschaft/wal...

Walmart business figures in 2004 (Manager Magazin, German language):
https://www.manager-magazin.de/untern...

Walmart ethics code angers Germans (DW):
https://www.dw.com/en/wal-mart-ethics...

Court: Also Walmart employees are allowed to love (Stern.de, German language):
https://www.stern.de/wirtschaft/news/....

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Intro song:
MÆT - Start Again

Music:
Epidemic Sound

#usa #walmart #retail #shopping #food #economy