CRM In the C-Suite: The Role of Leadership in Customer Engagement Success | Webinar
Автор: C5 Insight
Загружено: 2024-06-05
Просмотров: 125
Harvard Business Review reports engaged digital leaders experience 10% acceleration in revenue growth. However, the right kind of C-suite engagement has been an insurmountable hurdle for many projects.
In this session, we discuss the role of the C-suite in managing a CRM project and in using CRM to drive change within the business.
Learning Objectives:
How to balance C-suite engagement to avoid the extremes that lead to CRM failure
Understand the 2 ways leaders should influence the success of their customer engagement project
Discover 3 ways to adopt CRM as a leadership tool
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