The Secret Behind Menchie's Fro Yo Name: It's About Being a Good Person (Founder Interview)

Ever wonder why it's called Menchie's? Founder Danna Balas reveals the heartwarming story behind their iconic frozen yogurt brand name - and it's all about being a "mench." In this exclusive interview, Danna explains how the Yiddish word "mench" - meaning a person of integrity, honor, and good character - became the perfect foundation for their global franchise. "A mench is a good person," Danna shares, "and that's exactly what we wanted our brand to represent." Figuratively, it describes a person of honor, integrity, kindness, and noble character.

From Israeli entrepreneur to frozen yogurt mogul, Danna Balas proves that building a business on goodness isn't just good karma - it's good business.

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