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Features vs Benefits | Copywriting tools that boost sales
Автор: Plug
Загружено: 2022-03-15
Просмотров: 380
Описание:
Features and Benefits of a product are part of every copywriter’s toolbox. Understanding how to use them will help you make more sales. Using them in the wrong way and at the wrong time could be holding you back. So, what’s better, Features vs Benefits? Let’s look at the right time to use both. Got any questions? Leave a comment.
0O:00 - Intro
00:23 - What are Features?
01:01 - What are Benefits?
01:44 - Why are Features overused?
02:45 - What comes first?
03:05 - The customer journey
03:13 - The awareness stage
04:05 - The consideration stage
04:42 - Purchase stage
04:58 - Summary
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