What does cool look like?

The smartest gaming companies are measuring and looking at data through CTV. With 170 million unique IDs available in households across the US alone, the channel is a blue ocean for performance marketers and one that tvScientific—a performance advertising platform that combines direct media buying with measurement and attribution—helps them navigate with ease. Peggy Anne Salz speaks with Nick Bourdens, Director, Head of Gaming & Apps, and Kian Bazshushtari, Senior Yield Manager, from the brand in this episode of Mobile Groove. The pair get real about what publishers should realistically expect from CTV, what a good CTV campaign looks like, and how gaming studios across genres are reaching new users via the channel—90% of whom they haven't tapped elsewhere.

Nick Bourdens -   / nick-bourdens-44004b40  
Kian Bazshushtari -   / kianbazshushtari  
tvScientific - https://www.tvscientific.com/

CHAPTER TIMESTAMPS
00:00 - Intro
00:55 - Realistic expectations about CTV
04:04 - What a good CTV campaign looks like


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** What We Do **
Educating marketers on the latest trends in mobile marketing, helping companies navigate the complex landscape. Top 50 ranked destination providing analysis, custom research, and strategic content marketing to the global mobile industry, and mentoring and consulting to tech startups.

Peggy Anne Salz is a Senior Forbes contributor and contributes to a variety of leading media outlets — including Harvard Business Review — where she shares her insights on mobile marketing, mobile apps, customer engagement, and business innovation.

Named one of the Top 100 Influencer at Mobile World Congress. Podcast host on The Groove, Mobile Presence, Liftoff Mobile Heroes Uncensored, The Hive, Clevertap Engage, spotlighting the global mobile trends, tools, and tips that allow marketers to drive customer connection, dramatically grow retention, and generate new revenue streams on mobile using individualized campaigns and communications needed to harness & drive lasting loyalty.

Author of hundreds of articles, dozens of white papers, and authored nine books about mobile, both as a lead author and in partnership with global companies including Gemalto, InMobi, SAP Mobile Services and the Mobile Marketing Association.

Author of Apponomics: The Insider’s Guide To A Billion Dollar App Business with InMobi, which provides actionable insights into how companies can market and monetize their apps. It builds on the success of my first book on mobile apps, The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development For Your Business, a practical, crowd-sourced book providing businesses and developers with insights on how to make, monetize and market mobile apps. Also edited and produced the Mobile Operator Guide 2013: The Evolution of Mobile Services: Challenges, Strategies, Opportunities and the Mobile Commerce Guide 2013: Engage Customers & Build Loyalty In Developed And Emerging Markets

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