2 Startup Failures. 1 Comeback. The Kaagaz Story 🇮🇳 | Shreyansh Goyal | SG OG Ep 43
Автор: Shreyansh Goyal
Загружено: 2025-06-13
Просмотров: 17389
In SG OG Ep-43, host Shreyansh Goyal sits down with Gaurav Shrishrimal, founder of Kaagaz, the made-in-India document scanner app that rose to fame post the CamScanner ban.
From shutting down his first startup TAPP ME, to bouncing back with Sorted, and finally striking gold with Kaagaz, Gaurav’s journey is packed with raw honesty, resilience, and real insights.
🚀 Topics Covered:
1. The story behind shutting down TAPP ME
2. Why Urban Company succeeded where others didn’t
3. How Kaagaz leveraged the CamScanner ban
4. Marketing hacks and product growth strategies
5. Mental resilience after startup failure
6. Insights on copycats, monetization, and market sentiment
7. Gaurav’s personal philosophy on success, innovation, and legacy
🎤 Don’t miss this deep, candid founder story that every Indian entrepreneur should hear.
🔴 Connect with Gaurav Shrishrimal here:
Gaurav's Linkedin : / gauravshrishrimal
🔴 Connect with me here:
Instagram : / iamsgofficial
LinkedIn : / shreyanshgoyal
Twitter : / shreyanshg2010
✨ Hashtags ✨
#YouTube #ShreyanshGoyal #kaagaz #gauravshrishrimal #comebackstory #camscanner #Entrepreneurship #sgog
00:00 - Intro to the podcast
01:18 - Meet Our Guest
01:29 - Initial IIT Kanpur college years
02:21 - Which year did you start your college?
02:34 - What branch did you study in college?
02:45 - Initial venture TAPP ME journey
03:10 - Which year did you start TAPP ME?
03:59 - Ran TAPP ME from 2015-2019?
04:05 - Why did you shut TAPP ME down?
04:47 - Did you reach out to people before shutting it down?
05:34 - How did Urban Company grow big?
06:42 - What would you have done differently to raise capital?
08:45 - What response did you get from investors when they said NO?
10:31 - I believe there are 2 big players in the market but only Urban company survived?
11:18 - Why you did not try merging with Urban Company?
12:21 - What happened after shutting TAPP ME in 2019?
12:38 - Did investors ask for their money back when the company shut down?
13:19 - What happened after that - How did Sorted start?
17:30 - How did Kaagaz start?
19:26 - Where did you promote the Kaagaz app?
20:15 - One of major competitor was CamScanner that got banned?
23:55 - Got overwhelmed after 2 failures and then a hit?
25:30 - Overnight success is a myth?
27:28 - Do you believe that there was a luck involved?
28:36 - What are your top 5 marketing strategies?
33:10 - Scanning is device dependent?
34:40 - Were there any other competitors when camscanner was banned?
34:46 - What was your MOAT?
36:18 - How do you generate revenue in the app?
36:59 - Does people subscribe to use it?
38:31 - How many documents can I store in the app?
38:53 - Is there a deeper purpose beyond scanning?
40:29 - What legacy do you want to leave behind?
42:12 - Is failure necessary to innovate and succeed?
45:41 - Do you innovate alot with your team?
48:14 - How do you balance user feedback from the vision?
49:58 - How do you deal with Copycats?
52:15 - Do you only target Indian market?
52:32 - What is the sentiments different of products in India and outside India?
53:44 - Who has been your mentor in this journey?
55:08 - What are 3 most valuable lessons that you have learnt?
55:39 - What is your success mantra?
58:18 - What advice would you give to entreprenuer who is starting up?

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