The BEST Way to Decrease CPC's in Google Ads (Surprising Proven Method)

Google Ads CPCs killing your profit? I dropped our cost per click from $0.90 to $0.64 in just 3 days - while INCREASING conversions by 14%.

This is the Ultimate Guide on how to decrease cpc in google ads!

In this video, you'll see the exact account showing how we lowered Google Ads CPC using a counterintuitive strategy that forces Google's algorithm to find cheaper clicks.

What you'll learn:
✓ The simple conversion value adjustment that cut costs by 30%
✓ Why reporting LESS value to Google gets you MORE conversions
✓ Real account data showing $0.90 → $0.64 CPC reduction
✓ How we got 14% more conversions for 12% less spend

This strategy works because Google's Smart Bidding relies entirely on the conversion data you feed it. By strategically underreporting value, we reduced our reported ROAS from 123% to 86%, forcing Google to find cheaper traffic.

TIMESTAMPS:
0:00 - Proof: CPCs Rising Year Over Year
0:29 - Account Background & Initial Problems
0:59 - The Conversion Value Strategy
1:45 - Results After 3 Days
2:30 - Final Numbers & Your Next Steps

📊 MENTIONED IN THIS VIDEO:
How to lower Google Ads CPC in 2025
Reduce cost per click while maintaining conversions
Smart Bidding optimization strategies

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ABOUT THIS CHANNEL: I've spent just over a decade in the digital marketing space, building campaigns that matter for companies and brands. Follow me for tips and tricks for running Google and Meta ads.

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