How To Avoid Infringement: Amazon Case Lessons
Автор: Brand Tuned with Shireen Smith
Загружено: 2024-03-15
Просмотров: 135
#trademarkinfringement #trademarkregistration
A recent Amazon case provides takeaways for businesses about how to avoid trademark infringement in online sales. One lesson from the law suit is to register a trademark in other countries. Protecting intellectual property is the way to preserve the value of a brand.
00:00 Intro
00:34 The Case: Lifestyle Equities CV v Amazon
01:01 The Verdict: Amazon Targeted Consumers in the UK
02:56 Trademark Principles: Trademark Infringement in other Countries
03:30 Amazon’s Approach: Changes for Sales to all Jurisdictions
04:48 Future Changes
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