La Regina Di Puglia - ARRA SUGAR DROP shown on ITALAIN NATIONAL TV

#farming #arra30 #arrasugardrop #uvaitaliana #puglia #uvapugliese

The second edition of “Regina di Puglia” started Sunday, July 21, 2024. (21 -24 July ) Promoted by the Municipality of Noicattaro, the event aimed to enhance and promote Puglia's table grapes, highlighting the South-East Bari area as the main production territory. The initiative sought to increase the product's visibility at both national and international levels through an intense and detailed program, which began yesterday. The program included visits to companies, both in the fields and in warehouses, business meetings between local table grape producers and international buyers-distributors, seminars dedicated to the product and territorial marketing. There were also moments dedicated to discovering local beauty and traditions, with cultural visits, dinners featuring typical products, and shows.

It was precisely on the connection with the territory that “Regina di Puglia” fit in, in line with the mission clearly outlined since the first edition by the municipal administration of Noicattaro, particularly by Mayor Raimondo Innamorato and the Councilors for Agriculture Vito Fraschini and Territorial Development Germana Pignatelli. The goal of promoting both the product and the territory was shared by other municipalities in the area, leading to the creation of a network of municipalities that, like Noicattaro, aimed to enhance table grapes, a strategic asset for the local economy, while also promoting the territory. The network of municipalities called “Le Terre dell’Uva,” included, alongside the lead municipality Noicattaro, the municipalities of Rutigliano, Mola di Bari, Castellaneta, Adelfia, Casamassima, and Polignano a Mare. During the recent press conference presenting “Regina di Puglia,” held at the Chamber of Commerce in Bari, Mayor Innamorato emphasized the importance of having established “Le Terre dell’Uva” and the precise commitment of its members to develop common initiatives involving other institutions for their realization.