#42 - Dima Melnik: Repackaging & Raising Prices Without Losing Customers

#SaaSPricing #PricingStrategy #ProductPackaging #growthpath #purplepath

Dima Melnik is the ultimate pricing expert. He has priced 100+ companies globally, spanning 70 industries, ranging from enterprise giants to fast growing startups.

Dima came onto growth path to chat about how when done right, pricing can unlock hidden revenue, customer trust, and long-term growth.

➡️ Key topics
How he found his vision and dream to help as many companies as possible increase the perceived value of their product and increase profit.
How Centeral Eastern European companies often underprice themselve.
How fear and too much focus on their product and competitors prevent them from increasing their revenue.
“Customer for Life” - extending the lifetime value of your customer base. If you’re being cheap, something is missing.
Two different types of SaaS: High volume and High Ticket.
What can happen when you increase price and product repackaging together
Migration Strategy: how communication is vital when applying new pricing
Failures from early on in Dima’s career that helped him grow
Most often, it’s how simple your offer is is what’s most important
How to determine success of SaaS product: try to sell by phone

Where to find Dima:
  / dimacz  
https://www.dimamelnik.com/

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