Ep 3: The Multifamily Playbook: Proven Strategies to Buy, Sell & Maximize ROI

Is the "mom and pop" multifamily investor officially extinct?

Nicholas Gould's journey from tech sales to multifamily mogul began with an unconventional strategy: 16,000 cold calls in his first year. The CEO of Gould Group Investment Real Estate didn't rely solely on digital marketing to build his Orange County-focused boutique firm. Instead, he combined relentless phone outreach with strategic social media presence to create what he calls "omnipresent" marketing.

The conversation reveals the stark realities facing today's multifamily investors. With Orange County households needing nearly $400,000 annually to purchase homes, rental demand remains strong despite economic headwinds. "A lot of people make good money. They just can't afford the down payment," Nick explains. However, new challenges have emerged. Insurance costs have skyrocketed with some carriers fleeing California entirely. Rent control legislation limits annual increases to roughly 8%, creating a two-tier market where stabilized properties command premiums while value-add opportunities require careful analysis. Nick's detailed breakdown of cap rate variations across Orange County submarkets provides practical guidance for investors navigating this complex landscape.

Nicholas Gould is the CEO and founder of Gould Group Investment Real Estate, a boutique multifamily investment firm based in Orange County. After transitioning from tech sales at Fortune 500 companies, Nick has built his reputation through a unique combination of old-school relationship building and modern marketing strategies. He specializes in helping private capital owners maintain, manage, and sell apartment buildings throughout Orange County's coastal markets including Newport Beach, Costa Mesa, and Huntington Beach. Nick obtained his real estate license at 18 and broker's license by 24, demonstrating his early commitment to the industry despite exploring other career paths first.

In This Episode:
(00:00) Nicholas Gould, CEO Gould Group - from tech sales to multifamily real estate
(03:01) Early success story: 16,000+ cold calls and building relationships
(04:32) COVID market entry and coastal Orange County focus
(08:08) Social media strategy and omnipresent marketing approach
(13:19) Why multifamily investing: housing costs vs rental demand
(16:26) Market analysis: different cap rates across OC submarkets
(21:28) Insurance challenges and case study insights
(29:15) 1031 exchanges and portfolio scaling strategies
(32:10) Smart acquisition strategies and due diligence tips
(42:00) Property management importance and record keeping
(55:42) Investment advice for different budget levels
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About the Show
Hosted by lifelong friends Daniel Gutierrez, an innovative entrepreneur and CEO of AllView Real Estate, and Shannon Dempsey, a seasoned agent with a communications and community relations background, this podcast shares insider insights to help you buy, sell, rent, and invest with confidence. From market trends and ROI-focused upgrades to property management tips and investment strategies, Daniel and Shannon break down complex topics into actionable steps. Along the way, you’ll hear real stories, lessons learned, and expert guidance you won’t find anywhere else. Tune in to AllView 360: All Things Real Estate and get the tools you need to succeed in today’s market.

Resources:
Website: http://gouldgroupinc.com/
Email: [email protected]
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AllView 360 is the multimedia division of AllView Real Estate, dedicated to providing educational content that empowers clients with market insights and property optimization strategies. Founded by Daniel Gutierrez in 2014, AllView has revolutionized Southern California's property management landscape by integrating expert brokerage services with innovative management approaches. Through its comprehensive "people-first" philosophy, AllView 360 extends the company's mission to deliver exceptional service and maximize property performance. The platform combines economic analysis, behavioral science, and tactical real estate strategies to help viewers navigate market complexities while building lasting value in their real estate assets and communities.