How Musgrave uses AI and Experimentation to boost B2B E-Commerce Performance

💡 AI isn’t just about automation — it’s about discovery. Learn how Musgrave Marketplace, a 150-year-old food and beverage wholesaler, is transforming B2B e-commerce through digital experimentation and AI-driven personalization.

In this exclusive session, Musgrave’s digital team shares practical insights into how they use data, recommendations, and A/B testing to create measurable value — from higher customer engagement to smarter replenishment and discovery journeys.

What you’ll discover in this video:
How Musgrave is transforming a traditional wholesale business into a 65% digital operation.
The impact of AI-driven product recommendations using Algonomy on the Intershop platform.
Why testing assumptions about customer behavior (replenishment vs. discovery journeys) revealed surprising insights.
How personalization experiments delivered €7M in incremental revenue.
Practical examples of segmentation and data tracking in real-world B2B commerce.
Why even long-standing businesses need a culture of experimentation to thrive in the digital era.

The Musgrave story is a powerful example of how AI, analytics, and experimentation can modernize even the most traditional industries. By challenging assumptions, using behavioral data, and testing what really works, Musgrave has turned digital transformation into measurable performance.

Whether you’re running an industrial platform, a wholesale marketplace, or a service-driven B2B brand, you’ll discover how to:
Apply AI for personalized recommendations and smart segmentation.
Use A/B testing to validate strategies and optimize conversions.
Create value by understanding different buyer personas (e.g., retail vs. food service).
Combine marketplace models with traditional commerce for flexibility and growth.

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Learn more at: https://www.intershop.com/en/

👉 Connect with Intershop:
LinkedIn:   / intershop-communications  


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