How Contractors Can Train Salespeople 5x Faster - Spencer Havemann | BuildX Podcast #30

n Episode 30, Buz sits down with Spencer Havemann, a 14-year veteran of the roofing and solar world and now an Account Executive at Siro—an AI-powered sales enablement platform that’s transforming how field teams sell in the real world.

Spencer’s journey takes us from roofing supply yards and statewide solar ops to founding a sales org and finally helping contractors unlock serious ROI using AI-driven sales training tools. If you manage salespeople, run a home improvement business, or want to scale up without burning out your closers—this episode is straight fuel.

💥 In This Episode:
➤ How Spencer grew a solar company across Florida
➤ Why most sales teams are over-scripted and under-trained
➤ How AI is helping salespeople get better, not replaced
➤ What to listen for in a “losing pitch”
➤ Why onboarding reps is your growth bottleneck
➤ How Siro helps home improvement pros train faster, close better, and build confidence in the field

👇 Learn More About Siro & Spencer:
🌐 siro.ai
📧 [email protected]
📞 862-200-1804

📺 Subscribe to the BuildX Podcast:    / @buildx_usa  

🎧 Listen on Spotify: Search The BuildX Podcast
🌐 Read our blog: BuildX.com/Podcast

Just Build Baby! 🇺🇸

⏱️ CHAPTERS
00:00 – Intro & Spencer’s background
03:20 – Starting in roofing supply & solar
06:50 – Lessons from scaling a solar biz in Florida
11:15 – Why sales teams struggle with consistency
15:00 – What Siro actually does
18:10 – How AI coaching makes reps better
22:45 – Why Spencer believes sales still needs humanity
26:20 – Building repeatable systems for closers
31:00 – Real-world AI use cases in construction
35:40 – Final advice for business owners & sales managers
39:00 – Lightning Round + Outro