April Dunford (Author of Obviously Awesome & Sales Pitch) on how to craft a story that wins
Автор: Airtree
Загружено: 2023-11-23
Просмотров: 907
Very few startups take advantage of a good narrative to help them sell.
Are your sales meetings closer to an overview of features than a set of compelling reasons to buy?
Do your sales meetings leave customers excited or confused?
Are you losing deals to competitors with clearly inferior products?
April Dunford is the author of the best-selling book Obviously Awesome, the go-to guide to product positioning. Her latest book, Sales Pitch, aims to teach you the structure and process to build a great sales pitch.
In this session, April outlines a framework on how to build a story that is differentiating, compelling, and, most importantly, wins you business.
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